Privacy Policy

Account information. When you create an account we collect your name, email address, and password credentials (handled by our authentication provider, Clerk). Attorneys also provide firm details such as firm name, phone number, practice areas, and the states in which they practice.

Payment information. Payments are processed by third-party payment processors (Stripe, and LawPay where an attorney has enabled it). Card numbers are entered directly with the processor; Practi does not store full card numbers.

Service content. Information attorneys enter to describe their plans, and information clients share with their attorney through Practi (for example, service requests). We use this content only to operate the service.

Usage information. Standard log and device data such as IP address, browser type, pages visited, and referring URLs, collected via cookies and similar technologies described below.

Communications. Messages you send us and email addresses you submit to receive updates from us.

We use the information we collect to:

• Provide, maintain, and improve the service, including connecting clients with attorneys they subscribe to.
• Process payments and send transactional emails (receipts, account notices).
• Respond to your requests and provide support.
• Understand how the site and application are used so we can improve them.
• Measure and improve our marketing to attorneys.
• Detect, prevent, and address fraud, abuse, and security issues, and comply with law.

Google Analytics. We use Google Analytics to understand how visitors use our site. Google provides an opt-out browser add-on.

Meta Pixel. We use the Meta (Facebook) Pixel on our public marketing pages — the homepage, our attorney landing pages, and the sign-up and attorney onboarding pages — to measure the performance of ads we run to reach attorneys and to build audiences for those ads. The pixel is not loaded inside the logged-in application or on attorney storefront and client-facing pages. Meta may use data collected through the pixel in accordance with its own privacy policy. You can control how Meta uses this data in your Meta ad settings.

You can also block or delete cookies through your browser settings. We honor the Global Privacy Control signal: when your browser sends it, we do not load the Meta Pixel.

• Between attorneys and clients. When a client subscribes to an attorney's plan, the information needed to provide that plan (such as name, email, and plan details) is shared with that attorney.
• Service providers. Vendors that help us run the service, including Clerk (authentication), Stripe and LawPay (payments), Amazon Web Services and Vercel (hosting), SendGrid (email), Google (analytics), and Meta (advertising measurement). They may only use information to perform services for us.
• Legal and safety. When required by law or to protect the rights, property, or safety of Practi, our users, or others.
• Business transfers. In connection with a merger, acquisition, or sale of assets, subject to this policy.

We do not sell your personal information.

We keep account information for as long as your account is active and as needed to provide the service, resolve disputes, and meet legal obligations. You can request deletion of your account by contacting us. We use reasonable technical and organizational measures to protect information, but no method of transmission or storage is completely secure.

• Update your account information at any time from your account settings.
• Unsubscribe from marketing emails using the link in any such email.
• Control cookies and advertising as described above.
• Request access to or deletion of your information by emailing us.

Practi is not directed to anyone under 18, and we do not knowingly collect information from children.

We may update this policy from time to time. We will post the updated version here and change the "Last updated" date above.

Questions about this policy or your information: support@practi.ai